If you're a fan of the Grand Theft Auto games, you'll have heard of the fictional religious cult known as Epsilon. Well, with GTA V viral marketing starting up, it seems that Epsilon has figured out how to use social marketing to its advantage.
"The cult is an obvious scam, intended to gain money by brainwashing its followers into paying large sums of money, parodying the real life Church of Scientology," according to the GTA Wikia page. But, but, but... it has a nice trailer teasing GTA V! How bad can they be?