Okay, so EA has handed down information about a Dante's Inferno advert that will be appearing during the Super Bowl.
The info EA has released apparently relates to an amended ad. The first ad was apparently pulled. You can view it at the bottom of this story.
Here's what EA says about the ad that runs, "As traditional advertisers withdraw from this year’s big game, EA – a leading interactive entertainment software company – will use the Super Bowl as a platform to expose nearly 100 million viewers to Dante’s Inferno within the coveted 18-34 year old male demographic."
The info EA has released apparently relates to an amended ad. The first ad was apparently pulled. You can view it at the bottom of this story.
Here's what EA says about the ad that runs, "As traditional advertisers withdraw from this year’s big game, EA – a leading interactive entertainment software company – will use the Super Bowl as a platform to expose nearly 100 million viewers to Dante’s Inferno within the coveted 18-34 year old male demographic."
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