2k Games UK marketing manager, Simon Turner, has huuuuuuge ambitions for BioShock 2.
While speaking to MCV about the enormous marketing push that we'll all see soon for BioShock 2, Simon "We hope that our desire to produce something truly awe-inspiring in BioShock 2 will help take the industry forward in new and exciting ways."
Crikey! It's not just a video game, it's going to take the entire industry forward. Let's all hope this is not mere bluster. We are now awaiting a truly industry-changing game. And there's more.
"2K expects BioShock 2 to be one of the top five games of the year", fair enough, so do we. Hold on though, 'Top 5' how? In terms of sales and/or awards?
Simon also points out that, "As a young label we’ve tried a few things, but we’ve now reached the point where we know exactly what we’re about – innovation, quality and immersive gameplay." Damn, no more Fantastic Four: Rise of the Silver Surfer then!
While speaking to MCV about the enormous marketing push that we'll all see soon for BioShock 2, Simon "We hope that our desire to produce something truly awe-inspiring in BioShock 2 will help take the industry forward in new and exciting ways."
Crikey! It's not just a video game, it's going to take the entire industry forward. Let's all hope this is not mere bluster. We are now awaiting a truly industry-changing game. And there's more.
"2K expects BioShock 2 to be one of the top five games of the year", fair enough, so do we. Hold on though, 'Top 5' how? In terms of sales and/or awards?
Simon also points out that, "As a young label we’ve tried a few things, but we’ve now reached the point where we know exactly what we’re about – innovation, quality and immersive gameplay." Damn, no more Fantastic Four: Rise of the Silver Surfer then!
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