Xbox 360 24 hour launch event – Massive picture feature
From excitement to sleeping and back again
Hunter S Thompson would have been proud of SPOnG’s writers. Hepped up on goofballs we headed out into the desert in search of the mysterious Xbox 360 Zero Hour launch event.
Click here to see the Brazilian photos and video we took when we got there, then ponder how awesome we really are.
Photographic genius courtesy of Lupos.
New code genius and panoramic splicing by Config.
Click here to see the Brazilian photos and video we took when we got there, then ponder how awesome we really are.
Photographic genius courtesy of Lupos.
New code genius and panoramic splicing by Config.
Companies:
Microsoft
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Comments
gamereview 21 Nov 2005 22:14
1/7
those people r kinda dumb for playing the 360 before launch it kinda throws the excitement away from the console
vault 13 21 Nov 2005 22:23
2/7
gamereview wrote:
those people r kinda dumb for playing the 360 before launch it kinda throws the excitement away from the console
You sir are an idiot. Basic psychology states that if a person sees something that someone else has, generally a variable amount of envy amasses. Hence, if we read about a HUGE 360 launch with LCD screens and techno music and Master Cheif and J. Allard, somewhere probably very far away from most gamers, we will want the 360 more. It was a good publicity party.
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realvictory 22 Nov 2005 02:39
3/7
vault 13 wrote:
You sir are an idiot. Basic psychology states that if a person sees something that someone else has, generally a variable amount of envy amasses. Hence, if we read about a HUGE 360 launch with LCD screens and techno music and Master Cheif and J. Allard, somewhere probably very far away from most gamers, we will want the 360 more. It was a good publicity party.
Both consequenses are quite understandable. Personally, seeing the party makes me cynical. The thing is, I already know that they're doing it to cause hype. I'm sure it's possible that it's got some people more excited.
However, what gets me excited isn't seeing other people get free memory cards, and J Allard in a sweatshirt - I want to know what I've been waiting to hear all along, which is, they're saying XBox is great, but why is it great? Because people are having a party? That might make the people at the party believe it's great, but it doesn't make me believe it's great!
I'm not slagging it off - any console launch is significant to me, and I believe any excuse is good enough for a party - but put it this way: invite me to an exclusive party and give me free stuff, and it might get me more excited about it than I am at the moment.
vault 13 22 Nov 2005 07:37
4/7
Your addition to the argument is worthy and stimulating (in a non sexual way). Kudos.
fluffstardx 22 Nov 2005 10:49
5/7
Here's how it is supposed to work:
A load of people get allowed to play the hardware and games ahead of other people. They play all the games, get blown away by what is happening, sit around and enjoy themselves - and take it all home on a memory card, ready to plug in to their preordered machines for their Gamer Card score.
Meanwhile, people ask how their score's so huge already or how the event went, and they spill the beans on all this fantastical stuff. The listeners get excited, and rush out to join in the fun. Suddenly, you have tons more buyers, sold off word of mouth.
It's the reason they risked making so many demo machines rather than selling them - you can make more machines, but you can't hook players as well as with a demo machine by then. I've never heard so many people say "wow, I need me one of those" over a Microsoft product nor an Xbox before!
A load of people get allowed to play the hardware and games ahead of other people. They play all the games, get blown away by what is happening, sit around and enjoy themselves - and take it all home on a memory card, ready to plug in to their preordered machines for their Gamer Card score.
Meanwhile, people ask how their score's so huge already or how the event went, and they spill the beans on all this fantastical stuff. The listeners get excited, and rush out to join in the fun. Suddenly, you have tons more buyers, sold off word of mouth.
It's the reason they risked making so many demo machines rather than selling them - you can make more machines, but you can't hook players as well as with a demo machine by then. I've never heard so many people say "wow, I need me one of those" over a Microsoft product nor an Xbox before!
Patmos 22 Nov 2005 15:25
6/7
Dude there is a huge tree and bunnies and sweatshirts, I don't know about you but nothing says cool and Next gen console of unsurpass brilliance like a huge tree and bunnies and sweatshirts in a airplane hanger in the the middle of a temperate desert... honestly! Great Pictures, but how many people were there? it looks a bit sparse at places.
OptimusP 22 Nov 2005 16:09
7/7
Noo, it just says "look how hard we are trying to look next-gen and cool... does it work?..." Like the design of the X360, says the same thing, giving overdesignage a whole new meaning.