Peter Moore: '10 million Xbox 360s possible inside year'
Bold shipment claims made at London summit.
Peter Moore, seemingly taking on the Lead Evangelist role at Microsoft Game Studios these days, made some bold statements today about the future of the Xbox 360 console.
Speaking this morning at the Entertainment and Leisure Software Publishers Association games summit in London, Moore went on record to say that the Xbox team is looking to ship as many as 10 million hardware units within the first year of the long-awaited platform update going on sale.
"The target of 10 million units gives tremendous momentum to a platform. That is a target we are looking at that we think we can reach in quite a quick manner,” he said.
Moore claims that his team are looking to ship this figure within the first 12-16 months, an astonishingly bold target and one that is perhaps indicative of the price point of the 360, one which we are led to believe will break all loss-leader platform records.
Of course, we’ll keep you updated with any further developments.
Speaking this morning at the Entertainment and Leisure Software Publishers Association games summit in London, Moore went on record to say that the Xbox team is looking to ship as many as 10 million hardware units within the first year of the long-awaited platform update going on sale.
"The target of 10 million units gives tremendous momentum to a platform. That is a target we are looking at that we think we can reach in quite a quick manner,” he said.
Moore claims that his team are looking to ship this figure within the first 12-16 months, an astonishingly bold target and one that is perhaps indicative of the price point of the 360, one which we are led to believe will break all loss-leader platform records.
Of course, we’ll keep you updated with any further developments.
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Comments
Ditto 21 Jun 2005 14:29
1/7
And I'm looking to make 10 million shipments of my new WhyBox 180 console before the end of this year. It has a powerful AMD processor, 1024MB DDR2 RAM and a Radeon graphics card and it's going to make me a mint.
Oh, sorry, just come out of cuckoo land.
Oh, sorry, just come out of cuckoo land.
Joji 21 Jun 2005 15:19
2/7
10 Million is a very high number when PSP, Rev and PS2 are due too. And how many of those Xbox 360 will be online I wonder?
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fluffstardx 21 Jun 2005 18:34
3/7
Well, if that Ubisoft report was right they have a year competitor free; PS3 is Q3 2006 US, God knows when UK, and Revolution Q4. They launch in November, and as such have at least half a year of being the only "next gen" system.
And, of course, if every Xbox owner swaps for a 360, they reach their sales target. Big if, but an if still. Add on people who are sick of lame PS2 games (of which I know many) and you have a way, if not easy, of acheiving the target.
And, of course, if every Xbox owner swaps for a 360, they reach their sales target. Big if, but an if still. Add on people who are sick of lame PS2 games (of which I know many) and you have a way, if not easy, of acheiving the target.
acidviper 21 Jun 2005 21:40
4/7
LOL their goal was to reach 1 billion (1000 million) on Xbox Live, but they are only planning to sell 10 million in the first year. That's a lot of bullsh*t.
probably all of them, the Xbox Live! Silver is free
Joji wrote:
how many of those Xbox 360 will be online I wonder?
probably all of them, the Xbox Live! Silver is free
tyrion 22 Jun 2005 08:20
5/7
acidviper wrote:
Joji wrote:
how many of those Xbox 360 will be online I wonder?
probably all of them, the Xbox Live! Silver is free
Yeah, but broadband isn't! And not everybody has it.
Also, that 10M number is quite large for 12-16 months, especially given that the XBox1 has shipped around 20M in its lifetime. I can't see half of all XBox owners upgrading to 360 in the first 16 months.
Mendez 22 Jun 2005 10:10
6/7
What a load of f**king b******s.
Here - I found this evidence of Mister Moore's meeting preparation while searching Google images on this subject...
Here - I found this evidence of Mister Moore's meeting preparation while searching Google images on this subject...
saurian 23 Jun 2005 23:00
7/7
Also, that 10M number is quite large for 12-16 months, especially given that the XBox1 has shipped around 20M in its lifetime. I can't see half of all XBox owners upgrading to 360 in the first 16 months.
10M is probably more than any console has sold in its first year. But Microsoft keep surprising everyone. Dont underestimate what they can do.
Most gamers I know have PS2 and Xbox. Hardly any of them ever play on PS2.
Everyone cant wait for 360. They all say they are getting it. Hardly anyone seems interested enough in PS3.