Sheffield based developer Sumo Digital has today announced its intentions to put its weight behind the exercise/leisure industry. Having more than proved its worth with the fantastic Outrun 2 Xbox outing, we’re rather intrigued by anything this company does. We definitely weren’t expecting this though.
Sumo Digital’s latest project is to marry its games technology to exercise bikes, trying to add some much needed entertainment value to tedious gymnasium pastimes. David Patterson, Creative and Digital Business Adviser for Business Link South Yorkshire (the organisation helping to fund Sumo Digital) described the planned interactive exercise-bike as follows, “Still sat on a static bike in your local gym, you could be riding through images of open countryside, mountain bike tracks, or the Scottish highlands.” We sincerely hope that Sumo manages to inject some Outrun 2 style drifting too.
Sumo Digital has also said that it will be applying its games technology to other applications, although what these might be are unknown. But the link between interactive games and exercise machines is fairly clear and, at least in Europe, it’s still an underexploited market. Konami, with its sizeable chain of gymnasiums and exercise products in Japan, will be watching with interest.
The very thought of exercise makes us break into a sweat, so if Sumo can make getting knackered anywhere near as entertaining as Outrun 2, we might just be able to work off all the flab we gained sitting on the sofa, eating peanuts and thrashing Ferraris.