Sony Computer Entertainment Europe (SCEE) and Alrec, their in-store design agency have won gold and bronze awards for design excellence in Point of Sales products.
In a recent awards presentation by the European Point of Purchase Advertising Institute (POPAI), Alrec collected top awards for their work on permanent PlayStation point of sales displays. The company were awarded a GOLD award for their work on the PlayStation 2 IDU in the category of Interactive Displays and a BRONZE award for the entire in-store Permanent Point of Sale (PPOS) range for PlayStation 2.