Sony Computer Entertainment Europe, (SCEE) today announced its new sales and marketing programs for the coming season, the immediate impact of which will see the new street price of PlayStation®2 at £199, FF 1999, DM 599 and European and Australian and New Zealand equivalents on 28th September 2001.
Building upon the massive sales momentum of the past few months as stimulated by a raft of quality software launches, including SCEE’s own Gran Turismo 3 A Spec, which has now shipped over one million units in all PAL territories, SCEE is well positioned to future capitalise upon the significant demand for PlayStation®2.