New Marketing Program

Posted by Staff
Sony Computer Entertainment Europe, (SCEE) today announced its new sales and marketing programs for the coming season, the immediate impact of which will see the new street price of PlayStation®2 at £199, FF 1999, DM 599 and European and Australian and New Zealand equivalents on 28th September 2001.

Building upon the massive sales momentum of the past few months as stimulated by a raft of quality software launches, including SCEE’s own Gran Turismo 3 A Spec, which has now shipped over one million units in all PAL territories, SCEE is well positioned to future capitalise upon the significant demand for PlayStation®2.
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