According to Microsoft US, sales of its Xbox home console have more than doubled since the machine saw a $30 price cut last Tuesday.
Week-on-week sales show that the Xbox flew off the shelves at more than double its usual rate, though as many have been quick to point out, certain factors must be taken into consideration.
Many reports indicate that the price cut had been widely predicted, thus consumers had been holding out to take advantage. Others pointed to a lack of a sustainable marketplace for Xbox hardware, with certain analysts predicting that the Xbox may well be reaching its perceived saturation point.
Nintendo was also quick to berate the sales. Speaking to CBS MarketWatch, Nintendo of America's executive vice president of sales and marketing Reginald Fils-Aime said, "[The price drop of Xbox] will not have much impact on [Nintendo]. We are priced at $99 for our home console. A great consumer price point. Since we've reduced our price, we did that back in September, over a three-month time frame our sales grew 73 percent. We don't think that $30 reduction will have that same kind of impact on Microsoft's business. And frankly, our sales are so strong right now that our biggest trouble is keeping our product in stock."
Meow!
Week-on-week sales show that the Xbox flew off the shelves at more than double its usual rate, though as many have been quick to point out, certain factors must be taken into consideration.
Many reports indicate that the price cut had been widely predicted, thus consumers had been holding out to take advantage. Others pointed to a lack of a sustainable marketplace for Xbox hardware, with certain analysts predicting that the Xbox may well be reaching its perceived saturation point.
Nintendo was also quick to berate the sales. Speaking to CBS MarketWatch, Nintendo of America's executive vice president of sales and marketing Reginald Fils-Aime said, "[The price drop of Xbox] will not have much impact on [Nintendo]. We are priced at $99 for our home console. A great consumer price point. Since we've reduced our price, we did that back in September, over a three-month time frame our sales grew 73 percent. We don't think that $30 reduction will have that same kind of impact on Microsoft's business. And frankly, our sales are so strong right now that our biggest trouble is keeping our product in stock."
Meow!
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Comments
Falien 8 Apr 2004 10:51
1/4
I wonder if they will ever realise that price drops could work on game sales as well...
Deviluck 8 Apr 2004 13:27
2/4
I Think this is because of microsofts continuos efforts to show that they are the best online providers.
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SPInGSPOnG 8 Apr 2004 14:56
3/4
Sales doubled. That's 4 Xboxen sold last week then.
cubedman990 8 Apr 2004 19:10
4/4
Falien wrote:
>I wonder if they will ever realise that price
>drops could work on game sales as well...
oh, so true
and finally microsoft gains some wisdom from nintendo to price cut. unfortunatley, they are still stupid and think that $30 will make that much of a difference. still im not buying
>I wonder if they will ever realise that price
>drops could work on game sales as well...
oh, so true
and finally microsoft gains some wisdom from nintendo to price cut. unfortunatley, they are still stupid and think that $30 will make that much of a difference. still im not buying