Microsoft in the UK is denying that its recently announced Xbox One price cut to £399 from £429 plus an incentive bundle of console + copy of TitanFall is, "...not in relation to the competition."
The bundle and console deals were announced a few minutes ago for the UK as follows: "From February 28th the new UK estimated retail price (ERP) of Xbox One will be £399.99. Xbox One including Titanfall will also be available for pre-order from today at the same price of £399.99." This is not a temporary price cut. This is official and for good. Well, until the next price cut.
In terms of the console cut, Harvey Eagle, Marketing Director, Xbox UK said told CVG
, "It's a UK specific announcement on price but the Titanfall bundle is part of a global program that will be announced today."
And it's all down to Microsoft... "We're on our own journey. We're just a few months in to a generation that's going to last many years. We see this as very much a marathon - not a sprint. We're in it for the long haul and this is the next phase of announcements we're ready to make."More info here.