Satoru Iwata and his team have been sitting down and listening to what everybody has been screaming at them about their strong suites: "GET YOUR CHARACTERS ON MOBILE PLATFORMS" we all yelled. "WII FIT and the Ladies!!!!" we screamed.So, first up, Ninty IP maybe going mobile.
Next, Ninty is turning to health and Quality of Life in the form of 'non-wearable health technolgy'. Eh? Read on:
Says Mr Iwata, "Nintendo is a company that sees the true value of entertainment lies in its individuality. Following others into the exceedingly crowded market of mobile applications or the market of wearable technology that is expected to become increasingly competitive and fighting with brute force is not our way of doing business. Yet again, it is our intention to go into a new blue ocean.
"With that said, we wish to achieve an integrated hardware-software platform business that, instead of providing mobile or wearable features, will be characterized by a new area of what we like to call 'non-wearable' technology. When we use 'Health as the keyword, some may inevitably think about 'Wii Fit'.
"However, we are considering themes that we have not incorporated to games for our existing platforms. Including the hardware that will enable such an idea, we will aim to establish a blue ocean."
What? Basically, Nintendo's brain training and Wii Fit (and Art Academy and Cooking Navigator) titles are considered QoL titles (Quality of Life) and, "The know-how and experience we have acquired about entertainment through these games, or to put it differently, the ability to keep consumers engaged and entertained on a continual basis and the hospitality we can offer is something that we can take advantage of now in order to increase the value of our QOL-improving platform.
"On the other hand, while we feel that this is going to take two to three years after its launch, we expect the QOL-improving platform to provide us with new themes which we can then turn into games that operate on our future video game platforms, too. Once we have established such a cycle, we will see continuous positive interactions between the two platforms that enable us to make unique propositions."
So, yes, Nintendo is starting with health then moving into a wider QoL 'platform' that won't be wearable. The company will do this, "to promote our existing strategy of expanding our user base even further.
As all dedicated video game platforms ever since Famicom (Nintendo Entertainment System) in 1983 have continued to expand the gaming population as well as Nintendo’s user base, our QOL-improving platform will attempt to create an environment in which we can expand the population of those who are conscious about their health and use that expansion to expand Nintendo’s user base."
It's loads and loads of words, but frankly it would appear to be much of the same but now called 'a platform'.