Microsoft's slate of original TV programming for Xbox Live is taking longer to get off the ground than expected, but should be ready to go in early 2014.
That's according to Nancy Tellemm, the veteran TV exec in charge of Xbox's TV content, set to be put out for Xbox One and 360 over Xbox Live. “We’re hoping we will be able to put something up in the first quarter, at minimum second quarter,” she said at a Variety
breakfast event. She said that getting the programming off the ground was proving "slower" than anticipated.
The novelty of Xbox Live as a platform has been a problem for getting content. “We aren’t Netflix, we aren’t Amazon, we’re a different animal,” Tellem said. “We’re neither or we’re a little like them. It all depends. The lack of black and white and this is the template and this is what we’re following is very difficult. As we continue to do deals everyone’s going to get more comfortable.”
It sounds as though making the deals has been less than straightforward, too. “Depending on the piece of content, the deals change. We’re talking about exclusives, exclusive first windows, exclusive second windows. We play a lot with windows and co-production arrangements,” said Tellem.
Programming revealed so far includes a Halo
series produced by Stephen Spielberg and a football documentary series called Every Street United