In a turn of events that will surprise no one but will sadden many who want to see an ecclectic retail environment for video games, UK retail giants Tesco and Asda are claiming the lions' shares of GTAV spending.
A report in The Grocer states analyst Fiona Keenan stating that, “Tesco has been the big winner. Asda and GAME also benefitted, both growing their shares compared to last year." MCV
reports that the analysts looking forwards in The Grocer piece, "It will be interesting to see if the success of the supermarkets in the games sector continues this Christmas with the release of PS4 and Xbox One. GAME and Amazon are leading the way in pre-orders so far and we expect specialist gaming retailers to do particularly well in the run-up to launch as consumers look for help and advice.”
In terms of stats, "For the 12 weeks ending September 30th Tesco saw its share of the sector jump from 11.9 per cent to 17.1 per cent. In the same period’s Asda’s jumped 2.3 per cent to 12.1 per cent while Sainsbury’s grew 2.9 per cent to 6.9 per cent."
Let's hope that Independent games stores now find their niches in bringing less massively, blockbusterly obvious games to the gamer.