Crytek's lead producer on Warface Joshua Howard is an honest, straight-up kind of guy who realises that games making is a business and business is about making money, and most money in the games business comes from guys. This is even more true in the FPS wargame business.
Therefore, if your primary market - guys who like to shoot stuff in a safe yet warlike environment - also like their women to be big busted, long legged, aryan looking 'babes' then hell! It's that market that must make your design choices. Here's what Josh has to say about why the female characters in Warface are so incredibly strange looking compared to most real female soldiers. He blames gamers and 'partners'.
"They were very comfortable with the fact we have these very realistic-looking men but they wanted the women to be not what we would think of as realistic at all. Up to and including running round in high heels which is just silly, right."
Yes, yes Josh it is.
The female skins," he explains to Wired
, are "a good example of how we see how culturally the different regions approach the same game in different ways," he says. "The skins we're showing right now are the skins that basically came out of our Russian region. They're not what our players at first requested in the Russian region. They tended to be considerably more extreme that what we ended up shipping with."
It's okay though... gun recoil is treated in the same way as women, "The team has clearly had extensive discussions over the representation of their female characters from region to region and how far they are comfortable compromising between what swathes of the audience request and how they see their own game. But this is where Howard segues into talking about weapon recoil as another type of regionally dependent content."
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