Microsoft to "Expand TV-Like Advertising on Xbox LIVE"
Yes, lots and lots of lovely new ads for Xbox Live
Ready? "With the growth of Xbox LIVE, advertisers no longer have to choose between digital and TV advertising — we're offering the impact of TV and the interactivity and addressability of digital in one platform," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising at Microsoft.
Yes, that's right. Like we've been saying for years, your Xbox Live experience is going to turn into a very, very similar experience to watching commercial TV.
Says Microsoft, "With the launch of the new Xbox 360 experience in December, advertisers are able to purchase standard 15- and 30-second spots across the Xbox LIVE Run of TV Apps. With nearly 40 million active members worldwide, Xbox LIVE allows advertisers to reach a socially engaged audience on the largest screen in the house."
That December rejig of Xbox Live that saw games relegated to second-tier content will really start to kick in this year.
For the full details of advertising partners coming to 'improve' your Xbox Live experience, have a look right here.
Yes, that's right. Like we've been saying for years, your Xbox Live experience is going to turn into a very, very similar experience to watching commercial TV.
Says Microsoft, "With the launch of the new Xbox 360 experience in December, advertisers are able to purchase standard 15- and 30-second spots across the Xbox LIVE Run of TV Apps. With nearly 40 million active members worldwide, Xbox LIVE allows advertisers to reach a socially engaged audience on the largest screen in the house."
That December rejig of Xbox Live that saw games relegated to second-tier content will really start to kick in this year.
For the full details of advertising partners coming to 'improve' your Xbox Live experience, have a look right here.
Companies:
Microsoft
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