Electronic Arts: "FIFA Ultimate Team Could Be As Big As Call Of Duty Elite"
Peter Moore compares apples to horses...
Take that sir!
Sometimes you just want to tell Electronic Arts and Activision to concentrate on making some original games rather than constantly bitching at each other. This is one of those times. Let's hand over to EA's Peter Moore.
"FIFA Ultimate Team could be as big as Call of Duty Elite alone - one mode in one game could be as big as that. I'm pretty confident - we announced over $100 million in that mode last year and I'd be stunned if we didn't do better than that this year at the run rate we're currently at."
The statement - which is probably true but compares kumquats to carrots comes in an interview with IndustryGamers. The comparison does, however, highlight how both companies actually view games of totally different genres and consumer passions as the same in one very important way: forging marketing communities.
Peter then describes what, for lovers of new and fresh ideas in gaming, is possibly one of the more depressing description of the gaming world. On the rapidly tiring genre of the FPS, he states:
"I think both Activision and ourselves would love to grow that market so that the addressable market is even larger. I don't know what it is...but it could be as much as a quarter of the entire industry. If you add in digital, it very well could be in the future. It's good for the industry to continue to grow that."
He also describes the sheer biggness of the genre: "These are big games that are bigger than the industry themselves - they're cultural phenomenons and it was very difficult to escape, even if you weren't a gamer, Call of Duty: Modern Warfare 3 and Battlefield 3 this past Fall. They're big entertainment blockbusters - not just video game blockbusters - and that's very important for the industry. It's the same as in the old days with Microsoft, Halo was a big deal, bigger than video games. So that element of it, with massive launches that compete favorably with movies, is good for us."
Well, at least we've all got a new.... Kart-based game, which is refreshing... right?
"FIFA Ultimate Team could be as big as Call of Duty Elite alone - one mode in one game could be as big as that. I'm pretty confident - we announced over $100 million in that mode last year and I'd be stunned if we didn't do better than that this year at the run rate we're currently at."
The statement - which is probably true but compares kumquats to carrots comes in an interview with IndustryGamers. The comparison does, however, highlight how both companies actually view games of totally different genres and consumer passions as the same in one very important way: forging marketing communities.
Peter then describes what, for lovers of new and fresh ideas in gaming, is possibly one of the more depressing description of the gaming world. On the rapidly tiring genre of the FPS, he states:
"I think both Activision and ourselves would love to grow that market so that the addressable market is even larger. I don't know what it is...but it could be as much as a quarter of the entire industry. If you add in digital, it very well could be in the future. It's good for the industry to continue to grow that."
He also describes the sheer biggness of the genre: "These are big games that are bigger than the industry themselves - they're cultural phenomenons and it was very difficult to escape, even if you weren't a gamer, Call of Duty: Modern Warfare 3 and Battlefield 3 this past Fall. They're big entertainment blockbusters - not just video game blockbusters - and that's very important for the industry. It's the same as in the old days with Microsoft, Halo was a big deal, bigger than video games. So that element of it, with massive launches that compete favorably with movies, is good for us."
Well, at least we've all got a new.... Kart-based game, which is refreshing... right?
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