Xbox Kinect - Interactive In-Game Ads Explained with a Vid
Will change the way you watch TV etc and so on
Microsoft is to let you use beloved Kinect to tell advertisers and social networks even more about you without you even having to get off the couch. Yes, Microsoft NuAds is coming.
Basically, you see something on TV and, after you've hooked up all your social media accounts such as Twitter and Facebook... and the other ones, you can tell Kinect to spam all of them with what you see on the idiot box.
Enrique de la Garza, the Senior Product Manager for NuAds can explain it all to you in the video below. Before that, however, Mark Kroese, the general manager of the advertising business group at Microsoft wants a word:
“When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV. NuAds create a natural way for the user to engage with the TV.”
Brilliant, 'a natural way to engage with TV" is the best piece of not actually saying what is happening as we've seen this decade.
However, ad agencies like it. Certainly, John M. Lisko, the executive communications director of Saatchi & Saatchi Los Angeles, tells the NY Times, "“You can text, you can tweet, you can vote. That’s phenomenal.”
If the NYT explanation is true (remember Milo and Kate?) then it's truly astonishing for advertisers.
"Using voice commands, gamers will be able to send messages about an ad to a social networking site like Twitter by saying “Xbox Tweet.” Advertisers who want to send more information about a product or promotion associated with a campaign can prompt Xbox users to say “Xbox More,” which will send users an e-mail with the information they wanted.
"For advertising tied to events like television shows, advertisers can prompt a user to say “Xbox Schedule” and the system will send a text message reminder to the user’s mobile phone. Similarly, advertisers can prompt users to say “Xbox Near Me” and a map to the nearest retailer will be sent to their mobile phone. Finally, advertisers can prompt users to vote on a topic by asking the user to wave their hand in front of the console and select their favorite pizza topping, superhero or clothing brand."
Are the advertisers are going to pay you for advertising their products? Nah.
Over to you Enrique...
With thanks to MCV
Basically, you see something on TV and, after you've hooked up all your social media accounts such as Twitter and Facebook... and the other ones, you can tell Kinect to spam all of them with what you see on the idiot box.
Enrique de la Garza, the Senior Product Manager for NuAds can explain it all to you in the video below. Before that, however, Mark Kroese, the general manager of the advertising business group at Microsoft wants a word:
“When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV. NuAds create a natural way for the user to engage with the TV.”
Brilliant, 'a natural way to engage with TV" is the best piece of not actually saying what is happening as we've seen this decade.
However, ad agencies like it. Certainly, John M. Lisko, the executive communications director of Saatchi & Saatchi Los Angeles, tells the NY Times, "“You can text, you can tweet, you can vote. That’s phenomenal.”
If the NYT explanation is true (remember Milo and Kate?) then it's truly astonishing for advertisers.
"Using voice commands, gamers will be able to send messages about an ad to a social networking site like Twitter by saying “Xbox Tweet.” Advertisers who want to send more information about a product or promotion associated with a campaign can prompt Xbox users to say “Xbox More,” which will send users an e-mail with the information they wanted.
"For advertising tied to events like television shows, advertisers can prompt a user to say “Xbox Schedule” and the system will send a text message reminder to the user’s mobile phone. Similarly, advertisers can prompt users to say “Xbox Near Me” and a map to the nearest retailer will be sent to their mobile phone. Finally, advertisers can prompt users to vote on a topic by asking the user to wave their hand in front of the console and select their favorite pizza topping, superhero or clothing brand."
Are the advertisers are going to pay you for advertising their products? Nah.
Over to you Enrique...
With thanks to MCV
Companies:
Microsoft
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