Take 2 Interactive has spilled the beans on the marketing costs for its 2009 blockbuster GTA IV in a document released to the US financial authorities.
"Selling and marketing expenses decreased $12.4 million for the fiscal year ended October 31, 2009 as compared to the same period in 2008 primarily due to a decrease of $6.8 million in advertising and marketing expense primarily related to the release of Grand Theft Auto IV," it states.
Source: Take 2
"Selling and marketing expenses decreased $12.4 million for the fiscal year ended October 31, 2009 as compared to the same period in 2008 primarily due to a decrease of $6.8 million in advertising and marketing expense primarily related to the release of Grand Theft Auto IV," it states.
Source: Take 2
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