Ready for a bit of spin from the ever-proficient Nintendo of America president Reginald - Reggie - Fils-Aime? This time we're talking about the fact that the 3DS has not stormed the shops in the USA, as we were all lead to believe it had.
Speaking to USA Today, today, Reggie explained that:
"I would characterize it as a launch where we learned significant lessons from the launch of Wii and we made sure to have not only ample supply in the marketplace, but we staged supply so it would not sell out."
Right, good. That's a change then. But now for the numbers:
"Obviously, a sell-through of 400,000 units in one week is exceptional. And the fact that we achieved that without people being worried about massive stockouts and shortages just underscored how we properly executed our supply chain."
400,000 units sold in the USA in Week One. So, around 100,000 fewer than the DS launch in 2004... November 2004... near the 'The Holidays'.
But we shouldn't compare because, "It really is apples and oranges. When we launched DS we launched going right into the Thanksgiving week (in 2004). From a pure timing seasonality, you are not going to be able to compare the two launches."
See?
Source: USA Today
Speaking to USA Today, today, Reggie explained that:
"I would characterize it as a launch where we learned significant lessons from the launch of Wii and we made sure to have not only ample supply in the marketplace, but we staged supply so it would not sell out."
Right, good. That's a change then. But now for the numbers:
"Obviously, a sell-through of 400,000 units in one week is exceptional. And the fact that we achieved that without people being worried about massive stockouts and shortages just underscored how we properly executed our supply chain."
400,000 units sold in the USA in Week One. So, around 100,000 fewer than the DS launch in 2004... November 2004... near the 'The Holidays'.
But we shouldn't compare because, "It really is apples and oranges. When we launched DS we launched going right into the Thanksgiving week (in 2004). From a pure timing seasonality, you are not going to be able to compare the two launches."
See?
Source: USA Today
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