Iwata: Piracy a Problem for Nintendo Expansion
Newly emerging countries essential for growth
Nintendo's plan of "gaming population expansion" needs to go beyond Japan, North America and Europe according to company president Satoru Iwata speaking to investors and analysts recently.
However, Nintendo, like every other game maker in the world, faces a big problem: piracy.
Iwata told his audience, "some in newly-emerging countries do not have an established custom of paying for software. We do wonder if the traditional business model of the video game industry will succeed in such regions.
"If we do totally different business there with cheaper services and software than developed countries, people in developed countries would have negative feelings toward us and say, "why do we have to pay much more than those playing video games elsewhere?
"This could be one of the biggest problems for us that would need to be solved. Needless to say, popularizing our video games throughout newly-emerging countries is indispensable for Nintendo's growth in the mid-and-long term. We will take enough time to work on it."
However, Nintendo, like every other game maker in the world, faces a big problem: piracy.
Iwata told his audience, "some in newly-emerging countries do not have an established custom of paying for software. We do wonder if the traditional business model of the video game industry will succeed in such regions.
"If we do totally different business there with cheaper services and software than developed countries, people in developed countries would have negative feelings toward us and say, "why do we have to pay much more than those playing video games elsewhere?
"This could be one of the biggest problems for us that would need to be solved. Needless to say, popularizing our video games throughout newly-emerging countries is indispensable for Nintendo's growth in the mid-and-long term. We will take enough time to work on it."
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Comments
deleted 4 Aug 2010 01:25
1/1
Nintendo are in believe they can rule out piracy forever, thing is as long as the game has value someone somewhere will want it for free, and someone somewhere will circumvent the protection in place, I really cannot see how Ninty can supply to these types of places without losing in software sales.
there will never be a full proof protection of data, it will always become compromised, Nintendo`s best bet is to develop systems that have a very short life span and put a lot of development into the data protection software, that way by time it is hacked and cracked a new system is out and a new software protection system is in place.
there will never be a full proof protection of data, it will always become compromised, Nintendo`s best bet is to develop systems that have a very short life span and put a lot of development into the data protection software, that way by time it is hacked and cracked a new system is out and a new software protection system is in place.