Microsoft Goes on Attack Defence for Kinect
Stephen Toulouse opines on name, Greenberg fibs.
Microsoft's Director of Policy and Enforcement for Xbox LIVE, Stephen Toulouse has joined Director of Product Management for Xbox, Aaron Greenberg in launching the attack defence on the name 'Kinect' - the renamed Natal for Xbox 360.
Writing on his blog, Toulouse states, "It’s interesting to me how much is put into a technology’s name. I, like many others, decried Nintendo naming their new console the Wii. And yet look at how many units it’s sold."
He proceeds to outline a few arguments regarding naming things before settling on, "I really like the name Kinect."
Why? Well, helps in "Evoking both 'Kinetic' and 'Connection', it embodies so much of what the technology achieves when you actually use it."
The final defence, however, is reserved for the marketing folk, "Critics always shit all over the marketing people who choose names they don’t like, and when they really nail it, rarely give them the honors they deserve.
"So congratulations to the marketing folks in our group. Kinect is a perfect name for this technology, you nailed it. And I simply cannot wait for everyone to be able to use it."
To be fair to Mr Toulouse, at least he does seem to give gosh-darn. For his part Aaron Greenberg - Director of Product Management for Xbox remember, actively fibbed to Joystiq in a recent interview.
Asked prior to last night's reveal, "Some people are convinced it's going to be called Kinect. Have you heard that one?" Greenberg responded, "I have not. You know, I haven't kept up on the rumors; I've heard a bunch of names."
That's Aaron Greenberg - Director of Product Management for Xbox. So, if he wasn't fibbing, he was seriously "way out of the loop".
Thankfully, someone seems to have tipped Aaron off before his interview with IGN, who he told, "I think the right time is now. One, we love the name, so that helps. Two, people will realize it makes sense…It fits. Then three, a lot of people that are going to be watching and learning about this for the first time ever, they're going to learn about the new name."
What do you think of the name Kinect? Tell us in the Comments.
Writing on his blog, Toulouse states, "It’s interesting to me how much is put into a technology’s name. I, like many others, decried Nintendo naming their new console the Wii. And yet look at how many units it’s sold."
He proceeds to outline a few arguments regarding naming things before settling on, "I really like the name Kinect."
Why? Well, helps in "Evoking both 'Kinetic' and 'Connection', it embodies so much of what the technology achieves when you actually use it."
The final defence, however, is reserved for the marketing folk, "Critics always shit all over the marketing people who choose names they don’t like, and when they really nail it, rarely give them the honors they deserve.
"So congratulations to the marketing folks in our group. Kinect is a perfect name for this technology, you nailed it. And I simply cannot wait for everyone to be able to use it."
To be fair to Mr Toulouse, at least he does seem to give gosh-darn. For his part Aaron Greenberg - Director of Product Management for Xbox remember, actively fibbed to Joystiq in a recent interview.
Asked prior to last night's reveal, "Some people are convinced it's going to be called Kinect. Have you heard that one?" Greenberg responded, "I have not. You know, I haven't kept up on the rumors; I've heard a bunch of names."
That's Aaron Greenberg - Director of Product Management for Xbox. So, if he wasn't fibbing, he was seriously "way out of the loop".
Thankfully, someone seems to have tipped Aaron off before his interview with IGN, who he told, "I think the right time is now. One, we love the name, so that helps. Two, people will realize it makes sense…It fits. Then three, a lot of people that are going to be watching and learning about this for the first time ever, they're going to learn about the new name."
What do you think of the name Kinect? Tell us in the Comments.
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Comments
ajmetz 14 Jun 2010 12:16
1/2
^_^ I want to play with K'nex...
No, wait, =P, I wanna play with Lego, ^_^.
No, wait, =P, I wanna play with Lego, ^_^.
SPInGSPOnG 14 Jun 2010 16:25
2/2
I think it's a pretty good name.
I also think there's a whole bundle of unresolved persecution issues with the comment: "Critics always s**t all over the marketing people who choose names they don’t like, and when they really nail it, rarely give them the honors they deserve." Let's be clear about this marketing people NEVER deserve honours. They are bottom feeding scum suckers who pander to their corporate bosses in order to feed off the crumbs from their table.
They breed insecurity and discontent in order to shill product. When they get the name right they are merely doing the job they are (over) paid for, most of us have to in order to keep ours. When they do it wrong, they are cretinous morons.
I also think there's a whole bundle of unresolved persecution issues with the comment: "Critics always s**t all over the marketing people who choose names they don’t like, and when they really nail it, rarely give them the honors they deserve." Let's be clear about this marketing people NEVER deserve honours. They are bottom feeding scum suckers who pander to their corporate bosses in order to feed off the crumbs from their table.
They breed insecurity and discontent in order to shill product. When they get the name right they are merely doing the job they are (over) paid for, most of us have to in order to keep ours. When they do it wrong, they are cretinous morons.