The Wall Street Journal has calculated that Sony is losing $18 on every PS3 that it sells - based on a $300 retail price.
Sounds rough? Bear in mind Cnet's comment that "when the console was released, iSuppli estimated that it cost Sony a whopping $805 to build the PS3... (as of) December (2009), iSuppli... said that Sony was losing about $37 per PS3 unit in production costs."
Speaking after the release of its quarterly figures Sony Chief Financial Officer Nobuyuki Oneda said the company is looking to cut production costs by 15 percent by the end of March 2011.
Sounds rough? Bear in mind Cnet's comment that "when the console was released, iSuppli estimated that it cost Sony a whopping $805 to build the PS3... (as of) December (2009), iSuppli... said that Sony was losing about $37 per PS3 unit in production costs."
Speaking after the release of its quarterly figures Sony Chief Financial Officer Nobuyuki Oneda said the company is looking to cut production costs by 15 percent by the end of March 2011.
Companies:
Sony
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Comments
DrkStr 8 Feb 2010 13:09
1/1
Do those figures take account of the shipping and retailer cut? Cos if it takes $318 to build a PS3, Sony probably aren't getting more than $200 for each one.