US Parents Very Happy with Video Games
Game Publisher Publishes Positive Game Survey
The Harrison Group and Activision Publishing have released some research based on a survey using 1,201 online interviews "among a nationally-representative group of video game players ages 6 to 44 and their parents." Guess what? It says that parents are really rather okay with videogames.
We are going to be boring about this and point out that: without seeing the questions, which are never released with the data PR, you always have to be dubious about any research carried out into anything by an organisation that has a vested interest in positive result.
That caveat inserted, here's what the research tells us:
- 82% of parent gamers and 75% of children are familiar with the ESRB rating system.
- 63% of parents with children who play games consider themselves gamers with the number increasing to 83% for parents ages 35 and younger.
- 70% of parents pay close attention to the ratings when purchasing a game for themselves or their families.
- Gamers devote 32% of their leisure time to entertainment with video games accounting for the largest share -- approximately 19%.
- 76% of parents agree that video games are a part of their family's life, and are something they're very comfortable with.
- Among parent gamers, 52% of their video gaming playing time is spent with their children.
- Approximately 62% of parents conduct research before purchasing a video game that their child wants.
Aside from providing some feel-states, the research is part of Activision's [url=www.activision.com/RatingsAreNotAGame.]'Ratings Are Not A Gam[/url]e' "educational initiative". That seeks to educate people about game ratings.
We are going to be boring about this and point out that: without seeing the questions, which are never released with the data PR, you always have to be dubious about any research carried out into anything by an organisation that has a vested interest in positive result.
That caveat inserted, here's what the research tells us:
- 82% of parent gamers and 75% of children are familiar with the ESRB rating system.
- 63% of parents with children who play games consider themselves gamers with the number increasing to 83% for parents ages 35 and younger.
- 70% of parents pay close attention to the ratings when purchasing a game for themselves or their families.
- Gamers devote 32% of their leisure time to entertainment with video games accounting for the largest share -- approximately 19%.
- 76% of parents agree that video games are a part of their family's life, and are something they're very comfortable with.
- Among parent gamers, 52% of their video gaming playing time is spent with their children.
- Approximately 62% of parents conduct research before purchasing a video game that their child wants.
Aside from providing some feel-states, the research is part of Activision's [url=www.activision.com/RatingsAreNotAGame.]'Ratings Are Not A Gam[/url]e' "educational initiative". That seeks to educate people about game ratings.
Companies:
Activision Blizzard
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