Peter Dille, senior VP of marketing for Sony Computer Entertainment America, has apparently just caught on that his company wants to position the PS3 at the centre of your living room.
"We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose", Dille told the LA Times. "We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment."
So, did we miss something, or is this not what Sony's been trying to do all along? It's certainly the best reason we can come up with for stuffing a Blu-ray drive in there. Anyway, having done its research, Sony has come out and said that the PS3 is an entertainment machine rather than a gaming one.
Good to know that this supports former SCEE leader, David Reeves who says, "The introduction of the new PS3 has been the result of extensive research into the entertainment needs and preferences of the next generation of PS3 owners.
"It has allowed us to deliver an extremely advanced, yet incredibly affordable High Definition gaming and entertainment system, configured to the needs of the next generation of European PS3 owners. PS3 has always been the device of choice for the discerning gamer and entertainment seeker, and the new PS3 is more than ever the perfect High Definition entertainment system."
Well, when we use the word "says" we really mean "said"... in 2007.
Anyway, it all dovetails rather neatly with the tack taken by Sony's UK marketing campaign for the Slim.
"We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose", Dille told the LA Times. "We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment."
So, did we miss something, or is this not what Sony's been trying to do all along? It's certainly the best reason we can come up with for stuffing a Blu-ray drive in there. Anyway, having done its research, Sony has come out and said that the PS3 is an entertainment machine rather than a gaming one.
Good to know that this supports former SCEE leader, David Reeves who says, "The introduction of the new PS3 has been the result of extensive research into the entertainment needs and preferences of the next generation of PS3 owners.
"It has allowed us to deliver an extremely advanced, yet incredibly affordable High Definition gaming and entertainment system, configured to the needs of the next generation of European PS3 owners. PS3 has always been the device of choice for the discerning gamer and entertainment seeker, and the new PS3 is more than ever the perfect High Definition entertainment system."
Well, when we use the word "says" we really mean "said"... in 2007.
Anyway, it all dovetails rather neatly with the tack taken by Sony's UK marketing campaign for the Slim.
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Comments
Well, 4 Sep 2009 02:13
1/2
About time. I remember years ago, there was supposed to be products out based on the N64 architecture, but where. Then Sony was to do that with the PS2 chips, and also take on broadband home theater etc, and we thought we would support it, but what happened. In this generation the same sort of thing with the cell, now they say they are going to do something. Some things come to mind. That the AV side of the company probably doesn't want a competing cheaper bluray player, but on the other hand, it is wonderful for establishing the market for bluray (as PS2 DVD was). the other important thing is that technology moves fast, our wonder chip one day is yesterdays news a few years down the track, so getting people to jump on board and use the expensive item can be difficult, as by this time it is no longer a hot marketing product.
PS3 Slim Console 14 Sep 2009 15:46
2/2
The PS3 Slim Console is Fantastic, I've just got mine and its superb :D I would reccomend them to anyone.