Xbox 360: the Not-New Dashboard Ads Appear

At the bottom of this story you'll see an advert, running using Silverlight, in a Youtube user's Xbox 360 NXE dashboard. It's got a cute rodent and is flogging your phones.

It is not, however, a new advert. It may look new; it may sound new; it is not new. This is because as we reported earlier this month, Major Nelson explained that:

"We are not adding more ads (to the Xbox 360)".

The ad that can you can see below is simply a 'more organic' piece of the dashboard. The fact that these not-new ads are apparently appearing, even for paid-up Gold members, has caused some whinging on various fora. This has come predominantly by people who can't believe that they have to pay for a subscription and then also be forced at gunpoint to watch ads. Apparently these people have never watched Sky TV.

Seen the ads? Tell us what you think.