Right, okay, we get it. Making a new platform costs a vast amount of money and (hey Dreamcast) involves an enormous amount of risk. Also, Nintendo was able to change a market by introducing a cheap console with 'rubbish' graphics but with new control system. Hence, in the lemming-like world of the modern risk-adverse, corporate games world, 'new control system' is the way to go.
But you can't have just a good control system... you've got to have the newest or truest or next-us. So, here's today's round-up of who is best:
Josh Tsui - developer on
Tony Hawk Ride on the board peripheral: "This is the most advanced peripheral on the market. It really is going to usher a next generation of controllers for games."
SCEE's Kish Hirani on the PlayStation Wand: "We're not getting any lag, which we had with the camera-based stuff on PS3 before. It is very quick and responsive... a truly interactive device".
Microsoft's Phil Spencer: "When Natal comes out it will feel like a new generation has arrived..."
So there we have it currently two "generations" versus one "true interaction". Send your 'Why the X controller will be the best quote to feedback@spong.com. We'll tally up the scores at the end of the year and then be able to tell you what to invest your cash in. Scientific-like.