In a rangy interview recently, Marc Whitten, general manager of Xbox Live, has stated why no 'under-performing' games have actually been de-listed from Xbox Live yet. Last year he'd
stated, "we will be delisting older underperforming titles in order to keep the service focused on a section of high quality games."
Asked this year if anything had gone, he
responds: "No. Frankly I decided to solve it in another way, which was to redo the user interface and make it work well. I'm a huge believer in the longtail effect."
He uses
Civilization Revolution as his example, "Part of what excites me about the games marketplace stuff is a title like
Civilization Revolution. I love
Civilization Revolution. It was a great MetaCritic game."
'a great MetaCritic game' - interesting way of putting it...
"It did OK at retail, but it didn't do great. Now it's actually hard to find. So I love the fact that now by putting it into retail Games On Demand, I can create this longtail where someone coming in new can get this great content."
He also responds to a question regarding the fact that Games on Demand uses actual currency as well as MS Points as follows, "The way I look at this, Points have actually been super successful for us. People love being able to get them at retail, they love being able to share them as gifts. What I look at is to try things out, to learn what the community wants, what the community likes, how it works in the system, and be able to take it from there. So nothing to announce, but it's not like it can't be one way or it can't be the other."
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