E3: Peter Moore Calls for "Strut and Swagger"

Moore's mandate for E3

Posted by Staff
Peter Moore
Peter Moore
Peter Moore, head of EA Sports, has called for the games industry to... well, walk a bit differently at this year's E3. He says the professional games community needs to "regain the industry’s strut and swagger – something that the E3 Expo once so wonderfully portrayed.”

Speaking to industry bible MCV, Moore said, "If there was ever a time when our industry needs to look confident and optimistic, it is now.

“The return of the E3 Expo to its roots – of providing a focal point for our products and a strong communication platform for the health and vibrancy of our industry – is welcomed."

The industry, Moore reckons, needs to, "embrace the games industry’s loyal consumers in more meaningful ways at the event – and not shut them out."

It also needs to demonstrate that it's at the forefront of connected entertainment, according to Moore.

OK, so talking about "strut and swagger" is a bit wanky, but as far as his core point goes - here, here!
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Comments

Pedant 28 May 2009 12:56
1/2
"Hear, hear". Spong fail English? Unpossible.
deleted 28 May 2009 13:28
2/2
agreed, i once looked forward to E3 as a showcase for each company to show off make huge annoucments and basically rub in your face that Japan would get it 3 years before you would, ok i dont miss the last point, but come E3 lets have a big year!
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