SCEE Reviewing its Media Planning Relationships
A new advertising agency to go with a new spend?
Sony Computer Entertainment Europe (SCEE) is, according to MCV, "reviewing its partnership with its media planning and buying agencies across Europe – including OMD in the UK". The United Kingdom isn't the only SCEE territory up for a potential advertising agency shake-out: Germany, Itay, France, Spain and Australia are also in the frame.
The company recently announced the fact that it will be splurging £2million to advertise the PS3 in forthcoming months.
This recent revelation could mark a change in agency - OMD has been with SCEE since 2003. It could, however, merely be the annual round of pitches from OMD and others.
Can't remember the work done by OMD to bring PS3 to the homes of European consumers? Well, try the video below:
Source: MCV
The company recently announced the fact that it will be splurging £2million to advertise the PS3 in forthcoming months.
This recent revelation could mark a change in agency - OMD has been with SCEE since 2003. It could, however, merely be the annual round of pitches from OMD and others.
Can't remember the work done by OMD to bring PS3 to the homes of European consumers? Well, try the video below:
Source: MCV
Companies:
SCEE
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Comments
Dreadknux 3 Feb 2009 19:57
1/2
Ugh, if this means the end of OMD then good riddance (and about time). Their adverts didn't even register on a vague semantic level. Unless they wanted to express that you may as well throw all your money away if buying a PS3.
Cringeworthy.
Cringeworthy.
Noob 3 Feb 2009 23:18
2/2
Oh good those adverts stank. Whats with the all the pretentious ads Sony?
Just hope they don't start copying Nintendo with all that insipid grinning. Yeugh.
Just hope they don't start copying Nintendo with all that insipid grinning. Yeugh.