Microsoft, having launched its New Xbox Experience (NXE) yesterday, has now claimed to have sold some seven million Xbox 360s in EMEA - that's Europe, the Middle East and Africa to you.
This is two million up since the company last declared figures for Europe
back in June. The was in fact, the last time, in fact, that David Gosen (European VP of strategic marketing for interactive entertainment at Microsoft EMEA...phew) spoke up about figures - in response to Sony's claims for PS3 numbers in Europe.
This time he's told UK industry trade journal,
MCV, that "We’re in a position now where we’ve sold over seven million consoles in EMEA, which puts us in a fantastic place versus PlayStation 3."
For it's part, Sony has not yet responded with territory-specific hardware figures. We expect Sony's response with mention of territory-specific hardware ballpark figures by the end of the day.
We'd also expect to see all these figures from all the platform holders independently audited...
Source: MCV