Nintendo: Wiis Barely Touch Shop Shelves

Reggie Fils-Aime discusses Wii shortages

Posted by Staff
Nintendo: Wiis Barely Touch Shop Shelves
Reggie Fils-Aime, Nintendo of America's president, has said that, nearly a year and a half after its launch, the average time that a Wii spends on a shop shelf is one hour.

"We are passionately upset about the lack of product relative to demand", said Fils-Aime of continuing Wii shortages in the US. Woah! What a great way of not saying, "We're sorry that we can't supply enough Wiis".

Anyway, 'Business BS' aside, Fils-Aime said that North America gets around 40% of the 1.8 million Wii consoles Nintendo manufactures every month. According to Wired, Reggie also noted that in Europe and Japan it's possible to walk into shops and find Wiis on shelves.

Source: Wired
Companies:
People:

Comments

Earl 24 Apr 2008 12:19
1/7
two got delivered to me today, two sold today
Joji 24 Apr 2008 12:39
2/7
Wii is gonna spend all of 2008 in demand, with low supply. I made that prediction at the start of 08, and Nintendo have done little (or so it seems) to solve the problem and prove me wrong.

With Mario Kart, Wii Fit etc, is not going to change any time soon.
more comments below our sponsor's message
tyrion 24 Apr 2008 12:55
3/7
Joji wrote:
Wii is gonna spend all of 2008 in demand, with low supply. I made that prediction at the start of 08, and Nintendo have done little (or so it seems) to solve the problem and prove me wrong.

Agreed, they have been at 1.8Mil/month production for ages now, and still Wii spend an avaerage of 1 hour on US shelves?

This really looks like Nintendo are sitting there, waiting for the Wii bubble to burst, afraid to produce more Wiis in case they have to buy back any stock.

FFS Nintendo, bump production up to 2Mil/month, it's not as if you can't afford the costs of bringing the production lines on stream or any potential over supply you may end up with in six months!

Stop milking this situation for PR, or sack your production planning dept. if that's not what you're after.
YenRug 24 Apr 2008 14:12
4/7
Before people keep on having a go at Nintendo for producing "only" 1.8M Wii's a month (noting that's already up from the 600K-1M a month at launch), how many Xbox 360's and PS3's are produced each month?
OptimusP 24 Apr 2008 16:59
5/7
YenRug wrote:
Before people keep on having a go at Nintendo for producing "only" 1.8M Wii's a month (noting that's already up from the 600K-1M a month at launch), how many Xbox 360's and PS3's are produced each month?


Combined...around half of what the Wii does.

They just need to rerout some European and Japanese production...or they're waiting for the US dollar be worth something again.
headcasephil 24 Apr 2008 17:38
6/7
Joji wrote:
Wii is gonna spend all of 2008 in demand, with low supply. I made that prediction at the start of 08, and Nintendo have done little (or so it seems) to solve the problem and prove me wrong.

With Mario Kart, Wii Fit etc, is not going to change any time soon.


i think that nintendo do it to keep demand well sort of look at it this way
people want wii as stated in ( Epic: Nintendo's Wii Like a Virus ) people play people want people get but people go in to stores/internet and cant get on people want them more now this want last for ever but it looks like it is working well at the min lets just see how things are going on the demand this xmas if it is the same as the last two years people are going to give up i feel and go for the likes of the ps3 and the 360 and because of the hd format war is over and blu ray is the winer people are being more confident in buying the ps3 as if you look at the bue ray hard ware that is no the market at the min it is the cheapest at the min so i feel that people will lean more towards the ps3 than the 360 and before people go on about how we dont care about the movie stuff we care about the games it was the reson why the ps2 did so well at the start of its life if you whent to japan in 2000 you would not see ps2 and game bundles it was ps2 and dvd bundles and the ps2 was the cheapes dvd player at the time
tt_rage 24 Apr 2008 23:12
7/7
phil cort wrote:
i think that nintendo do it to keep demand well sort of look at it this way
people want wii as stated in ( Epic: Nintendo's Wii Like a Virus ) people play people want people get but people go in to stores/internet and cant get on people want them more now this want last for ever but it looks like it is working well at the min lets just see how things are going on the demand this xmas if it is the same as the last two years people are going to give up i feel and go for the likes of the ps3 and the 360 and because of the hd format war is over and blu ray is the winer people are being more confident in buying the ps3 as if you look at the bue ray hard ware that is no the market at the min it is the cheapest at the min so i feel that people will lean more towards the ps3 than the 360 and before people go on about how we dont care about the movie stuff we care about the games it was the reson why the ps2 did so well at the start of its life if you whent to japan in 2000 you would not see ps2 and game bundles it was ps2 and dvd bundles and the ps2 was the cheapes dvd player at the time


Damn, I got a headache just from reading that. Remember, kids, the full stop is your friend.
Posting of new comments is now locked for this page.