Electronic Arts' CEO, John Riccitiello's comments in
The Financial Times yesterday regarding video games and Hollywood have niggled the voice of the ageing media,
Variety magazine.
The latter's 'video games reporter and reviews editor', a chap by the name of Ben Fritz, has responded to the following comments made by EA's top man to the influential newspaper.
"The buzz in Hollywood, which I heard from some Hollywood folks . . . is people are worried whether
Iron Man the movie is going to get killed by
Grand Theft Auto the game. I don’t think I’ve ever heard of that before.
"There is more interest today from Hollywood to make movies out of our games than there is interest in our industry to make games out of their movies. There’s a big reset happening now.”
Fritz responding begins his rebuttal by saying that Riccitiello's comments, " are pretty confident/cocky about the status of videogames as opposed to movies and TV. They're also, I think, misguided if not totally wrong".
We can't recall Riccitiello mentioning television in his interview - but we're so unhip that we still equate the word 'Hollywood' with blockbusters, Tom Cruise and mediocre plot lines on the big screen.
Along with pummelling the EA man's point regarding
GTA IV being the first time he's heard of a video game launch that has frightened other media (Fritz quoted
Halo 3's launch) he also has a pop at EA's own movie-to-game output.
"It is true that Hollywood's becoming more and more interested in adapting videogame properties, though it has yet to do so really succesfully (sic). But there's no evidence I can see that videogames are becoming less interested in adapting big Hollywood properties -- even at Riccitiello's own EA, home of "
Lord of the Rings," "
Harry Potter," "
The Simpsons," and the Steven Spielberg deal."
Before walking off into the sunset, however, Fritz does leave a snippet of information regarding some IPs that Hollywood is interested in, saying, "More importantly, however, that second statement is just not supported by the facts, I think. Sure, recently we've seen "
Resident Evil," "
Doom," "
Silent Hill," and there are projects like "
Gears of War," "
World of Warcraft," and EA's own "
Dead Space." And a few big games like "
Bioshock" and "
Assassin's Creed" are, I hear, on Hollywood's radar."
Hollywood wants to get is claws into
Bioshock? For gods' sakes, no! Also, isn't it about time that the video game industry stopped making comparisons between itself and 'da movies'?
You can read the
rebuttal here.