Despite being outsold by the PS3 in January in the States and expecting the situation to repeat itself in February's figures, Microsoft's
Aaron Greenberg has stated that, "...we have significantly better value than Sony. Every month we've actually been in stock we've outsold them by a two to one margin."
Could this assertion of value point towards US price cuts similar to those
announced this week for 360 hardware in Europe?
This statement came in a
a recent interview during which Greenberg admitted to Reuters that:
"We definitely expect we will trail in February as a result of our supply constraints."
This pre-empts the official release of US retail statistics provider the NPD Group's February hardware sales figures for North America.
Microsoft's Jeff Bell, head of global marketing for Microsoft's games business,
made similar comments just before the release of NPD figures last month when he stated, "You could say we misjudged demand".
As well as managing to get a dig in at the competition (well, the weakest competition right now - Nintendo is still the dominant force in hardware unit sales) Greenberg has good news for the near future. He assured us all that "By April, we will be in a very healthy inventory situation". For 'April' you might want to read '
GTA IV launch month'.