Following EA's recent bid to acquire Take Two Interative - which owns
GTA IV developer, Rockstar - Mike Wilson, CEO of Gamecock Media (
Velvet Assassin among others) has questioned the idea of artist-focused video game publishing.
Wilson's comment is obviously angled at recent consolidations within the industry including Activision and Vivendi (Blizzard) and EA's bid for Take Two.
Speaking at an analysts conference call that focused on the Take Two proposal, EA's John Riccitiello said:
"I wouldn't change a line of code in 'BioShock,' nor would I in GTA, nor would I in 'Max Payne.' I think that many titles these guys have put out are about as good as it gets. What we would do is sell more of it."
He has in fact constantly pushed the point that his company's take-over of Take Two would protect and extend the creative input of Rockstar among others.
Wilson, however, is unsure if the mega-publisher's structure supports this argument, stating:
"The idea of being artist-focused and giving developers autonomy is one thing.
"But when you're shipping 50 or 100 titles a year, it's really hard to say that you're product and artist driven."
This is supported by Doug Creutz, a senior research analyst for Cowen and Company, who commented that "it's a great world when a publisher can succeed by leaving developers alone.
"But if they miss a ship date? Is it still OK to leave them alone?"
Grand Theft Auto IV launches worldwide on April 29th. April 30th is the date suggested by Take Two to continue talks with EA.
Source: Mercury News