Microsoft's Bush-Proof Controller
Robbie Bach's makes an Xbox-related political gag
At a recent Microsoft investor call, Robbie Bach - president of the Entertainment & Devices Division - decided to make a humorous reference to the leader of the free world while describing the controller for the forthcoming Xbox 360 conversion of the SceneIt movie trivia boardgame.
At the end of the frankly seditious and probably terror-related jibe, Robbie also managed to point out that the new five-button controller will work with other games.
There's plenty more from Robbie and his comedy-politics coming up later this afternoon.
At the end of the frankly seditious and probably terror-related jibe, Robbie also managed to point out that the new five-button controller will work with other games.
"The product you're discussing is Scene It, which comes with a what I call the president-proof controller, because even the president can use it. Anybody can use it. It's five buttons, it's very simple, it's a great family product. It's shipped with Scene It, there's four controllers in the box.
"Other games will be able to take advantage of that controller, and it is an opportunity for us to reach broader audiences, by design. And that is the intent, it's part of why we're driving that so hard, and you're going to see us continue to push that ability to reach into other audiences. And it's not the only type of controller. Guitar Hero has a guitar, and that's the game my 10-year-old daughter plays, and she loves it. So I think you're going to see that for us continue."
"Other games will be able to take advantage of that controller, and it is an opportunity for us to reach broader audiences, by design. And that is the intent, it's part of why we're driving that so hard, and you're going to see us continue to push that ability to reach into other audiences. And it's not the only type of controller. Guitar Hero has a guitar, and that's the game my 10-year-old daughter plays, and she loves it. So I think you're going to see that for us continue."
There's plenty more from Robbie and his comedy-politics coming up later this afternoon.
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Comments
config 30 Jul 2007 15:39
1/2
Hmm. I wonder if this assertion has been fact-checked or if it's just some marketing drone's spurious attempt to demonstrate the controller's apparent idiot-proof qualities.
I'd wager that the president wouldn't be able to tell which way up you're meant to hold it, let alone figure out how to use it.
I'd wager that the president wouldn't be able to tell which way up you're meant to hold it, let alone figure out how to use it.
deleted 30 Jul 2007 20:20
2/2
bushs first question
which one fires the warheads?
which one fires the warheads?