Microsoft Misses Xbox 360 Sales Target

Will still see profit in 2008

Posted by Staff
Microsoft Misses Xbox 360 Sales Target
More bad news for Microsoft today, following the earlier astounding revelation that the company is to spend $1.15 billion fixing broken consoles, it also announces that it has failed to meet its annual sales target for Xbox 360.

Microsoft chief financial officer (CFO) Chris Liddell told reporters in a company conference call that they had fallen "slightly shy" of shipping 12 million 360s during its 2007 fiscal year, which has just ended on June 30.

The company’s initial target was to ship 13-15 million units by the end of the 2007 financial year. Still, Lidell claims that Microsoft is "happy with that number [11.6 million]" and that he expects its Xbox and entertainment and devices division to turn a profit for the 2008 fiscal year.

Following the announcement, Microsoft’s Peter Moore told an interviewer that, "On the state of the business, we feel really good about that. A lot of what we're going to talk about at E3 next week is about the games line-up, and we feel really good about our line-up, both first party and third party, and what we've got to offer this holiday.

"It is going to be a tremendous holiday," he continued. "Hopefully, people will recognise and respect what we've done."

source:Gamesindustry.biz
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Comments

ozfunghi 6 Jul 2007 10:49
1/6
Microsoft chief financial officer (CFO) Chris Liddell told reporters in a company conference call that they had fallen "slightly shy" of shipping 12 million 360s during its 2007 fiscal year, which has just ended on June 30.

Still, Lidell claims that Microsoft is "happy with that number [11.6 million]"

Is this sold or shipped? If it's sold, that would mean nexgenwars.com is probably closer to the truth. If it 's shipped, that would mean vgchartz.com is probably right on the money.
ozfunghi 6 Jul 2007 10:52
2/6
PS: i take it it IS shipped... so do these shipped units include the replacement units they had to ship?

Spong, find out!

Or if you know: tell me!
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deleted 6 Jul 2007 11:22
3/6
iwould assume this is sold, because it was 10 million sold last time i heard, but i could be wrong.
tyrion 6 Jul 2007 12:13
4/6
haritori wrote:
iwould assume this is sold, because it was 10 million sold last time i heard, but i could be wrong.

Given that they have 'fallen "slightly shy" of shipping 12 million' I'd have thought the 11.6 million figure would have to be shipped, not sold. Also I seem to remember that the 10Million figures was "sold into retail" - i.e. "shipped" so the figures track.
OptimusP 6 Jul 2007 19:04
5/6
Now we just need to do the number game and compare known sold numbers with shipped numbers and kind of geusstimate how many X360's are collecting dus in someone's stock room.

Can sometimes be very surprising
pinky007 7 Jul 2007 01:36
6/6
I don’t wont to sound like a miserable tw*t, but I’ve had to replace my XBOX 360 that kept freezing after 10-20 minutes of play each time. It didn’t do the Red Ring of Death, it just froze mid game.
Will Microsoft replace my knackered machine (I’ve already bought a new machine anyway, just got way too many games not too and I like the console any way!). I had it for about 15 months and I had a Dream Cast that did the same thing, so not a big thing, but it would be nice….

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