A bit of old-fashioned newshoundage by Kotaku has revealed that the tagline paraded by Sony at the Leipzig Games Convention will be the chief slogan in the forthcoming PS3 marketing offensive. The nagging, guilty feeling you sometimes get when slumped on a couch in a darkened room, surrounded by empty beer cans, pizza boxes and tissues encrusted with the fruits of self abuse, will, we are sure, be entirely dispelled by the maxim:
We have to say the slightly camp font makes a nice change from the deadly serious, so-called ice-cool and edgy stuff you normally see in Sony branding. For instance, in the PS3 writing itself directly below. It's no more of a disaster than Nintendo's new console being called Wii, we suppose. But what do you think? Remember it's not supposed to appeal to the likes of you, the hardcore, but suck in the masses of casual gamers.
'This is Living'
We have to say the slightly camp font makes a nice change from the deadly serious, so-called ice-cool and edgy stuff you normally see in Sony branding. For instance, in the PS3 writing itself directly below. It's no more of a disaster than Nintendo's new console being called Wii, we suppose. But what do you think? Remember it's not supposed to appeal to the likes of you, the hardcore, but suck in the masses of casual gamers.
Companies:
Sony
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Comments
ozfunghi 31 Aug 2006 15:10
1/12
I knew PS3 was going to be high-tech, but i had NO idea the thing was going to be ALIVE! But if Sony says it's living, who am I to question that.
warbaby 31 Aug 2006 15:11
2/12
This is living... this is it boys and girls, Sony is life. If thou shalt not pledge your soul to the gods of Walkman and Playstation, thou shalt receive years of punishment in the hell of the Sony forgotten along with MicroMV and Beta tape...
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jordanlund 31 Aug 2006 16:54
3/12
I'm pretty sure "This Is Living" is already a trademarked slogan for another company. Let's see here...
Yup...
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.7
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.16
Yup...
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.7
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.16
OptimusP 31 Aug 2006 17:00
4/12
Lawsuit get!
Slogans for consoles are always kinda crap anyway. probably they are referring to the photo-realistic graphics Sony promised the PS3 will be pumping out (i'm seeing a lot of realistic looking plastic...that's it).
Slogans for consoles are always kinda crap anyway. probably they are referring to the photo-realistic graphics Sony promised the PS3 will be pumping out (i'm seeing a lot of realistic looking plastic...that's it).
majin dboy 31 Aug 2006 17:32
5/12
are they tryin to go fot Coca cola coolness or something.its to simple,i was expecting some digital,pixilated,cgi,double coloured shight.
this is just plane shight
this is just plane shight
warbaby 31 Aug 2006 17:48
6/12
majin dboy wrote:
are they tryin to go fot Coca cola coolness or something.its to simple,i was expecting some digital,pixilated,cgi,double coloured shight.
this is just plane shight
this is just plane shight
Yeah, I'm not gonna lie, the slogan is looking a lil bland there. I coulda whipped up something a bit more interesting with 15 minutes on photoshop.
LUPOS 31 Aug 2006 18:17
7/12
warbaby wrote:
majin dboy wrote:
are they tryin to go fot Coca cola coolness or something.its to simple,i was expecting some digital,pixilated,cgi,double coloured shight.
this is just plane shight
this is just plane shight
Yeah, I'm not gonna lie, the slogan is looking a lil bland there. I coulda whipped up something a bit more interesting with 15 minutes on photoshop.
Keep in mind, this is a slogan, not a logo. The ps3 already has a very spiderman lookign logo (though we used that font first! ). Mind you it is a terribel slogan, not the least bit cool. Cool, of course, being sony's trademark. Sucks to be them i think :/
________
majin dboy 31 Aug 2006 19:21
8/12
i like wen people quote me...
SPInGSPOnG 31 Aug 2006 19:31
9/12
jordanlund wrote:
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.7
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.16
http://tess2.uspto.gov/bin/showfield?f=doc&state=9ja8bt.2.16
Huh??
This search session has expired. Please start a search session again by clicking on the TRADEMARK icon, if you wish to continue.
tg0006 1 Sep 2006 00:14
10/12
I am continously supprised with the reach that sonys market team reaches. They always have good tv and billboard ads, and they always have the coolest slogans. The PS3 itsself has had some good ones itsself.
Welcom3 chang3,
Play Beyond,
The playstation 3 is live,
and now this.
I congradulate sony on its simple, yet somehow? catchy slogans (seriously, it is just something about them that beams coolness)
Welcom3 chang3,
Play Beyond,
The playstation 3 is live,
and now this.
I congradulate sony on its simple, yet somehow? catchy slogans (seriously, it is just something about them that beams coolness)
vault 13 1 Sep 2006 05:34
11/12
What about Playstation 3: Play Hard With A Vengence?
tyrion 1 Sep 2006 07:52
12/12
vault 13 wrote:
What about Playstation 3: Play Hard With A Vengence?
I just literally laughed myself into a coughing fit after reading that!