Superbudget publisher Sold Out has pledged its support to the Government's new 'Smoke Screen' anti-smoking campaign and will promote the cause across over 400,000 of Sold Out's £4.99 titles.
As part of its role in promoting the 'Smoke Screen' campaign, logos and information and competition leaflets will appear in the boxes of all Sold Out titles released in September and October - some 400,000 units - and across the Sold Out website. The agreement marks the first time the Government has sought help from the software industry, and Sold Out's involvement is in recognition of its championing of value software and the huge sales it enjoys - ensuring the 'Smoke Screen' message will be spread far and wide.
The 'Smoke Screen' campaign is officially launched by the Department of Health in October, with Sold Out joined in their support by SCEE, Trouble TV and Channel 4, the latter of which will be premiering four specially shot anti-smoking short films in November. Sold Out's website will feature links to the official Government, SCEE Trouble TV and Channel 4 websites. The push will also be extensively covered by national press, TV, online and specialist titles, with major prizes including Gran Turismo 3 PlayStation 2 bundles from SCEE offered to entrants of a simple-to-enter competition.
"I am proud that the Government's first campaign with the games industry recognises that they need to attract the most consumers possible and that they have spotted the sheer volume Sold Out delivers," said Managing Director Garry Williams.