Speaking to assembled guests at yesterday's Congressional Internet Caucus event in Washington, Sony Computer Entertainment America CEO Kazuo Hirai somewhat surprisingly called on Internet service providers to rethink the pricing structure for broadband provision in the country.
Making a rallying call, Hirai-san said, "Broadband has got to be available for an affordable price - Forty dollars for broadband gets you just the pipe. You're not getting any content." He noted that while traditional sites will provide certain content, full online gaming is overlooked - or priced out of the market. "We're going to hold up our end of the bargain in providing compelling content," throwing down the gauntlet to the ISP industry to work more closely with SCEA in getting gamers online.
As you may be aware, Sony has hinted that the relatively slow take-up of online PlayStation 2 gaming - around 10% of its installed user base - has been hampered by a lack of competitive pricing in the broadband sector.