Jack Tretton Brushes off iPhone Threat

Uses movie analogy.

Posted by Staff
Jack Tretton Brushes off iPhone Threat
Do you remember where you were when people said that television couldn't beat cinema, that video couldn't beat television and the internet couldn't beat video? Well, SCEA's Jack Tretton may have unwittingly namechecked himself as the man who said that mobile gaming apps couldn't beat traditional games.

In an interview with Gamasutra, Tretton was asked whether he felt threatened by the 50p/99c market offered by Apple's iPhone. "If I open a movie theater next door [to a theater] and start charging 50 cents per ticket, but I'm showing you things I filmed with my camcorder, I don't think it's a threat to the theater charging $13 per ticket," was his response.

"It's about people having reasonable expectations. I don't think we're training people to pay $5 for games. ... The cream always rises to the top."

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Comments

DoctorDee 28 Jun 2011 15:38
1/1
He's overlooking one thing. Mobile is where all the innovation, playability and addictiveness is nowadays.

OK, they may be shot on handicam, but when it's Hitchcock on Handicam versus Uwe Boll on the big screen, people are gonna be at the 50c Moviehouse every time.
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