Sony on PS3: "We Have a Very Aggressive Plan This Year"
And beating Microsoft is a big part of it
Sony's PlayStation software senior brand manager Scott McCarthy has been speaking about where he sees the PS3 and Sony in relation to the competition - he's been very unAmerican in his approach to bad-mouthing the competition, someone should have a word.
Speaking to IndustryGamers he said, "So do we pass Xbox 360? At the moment, I think we're trying to just keep up with inventory and trying to move as many units as we can through the channel.
"It's also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we're going to achieve that this year and do even better next year. That's been Nintendo's position for years."
What on earth is Sony going to do to be profitable?
"We have a very aggressive plan this year. And when we're profitable we're happy. If we happen to close the gap with Microsoft in the meantime, then that's good too."
Ah, a cunning plan...
Speaking to IndustryGamers he said, "So do we pass Xbox 360? At the moment, I think we're trying to just keep up with inventory and trying to move as many units as we can through the channel.
"It's also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we're going to achieve that this year and do even better next year. That's been Nintendo's position for years."
What on earth is Sony going to do to be profitable?
"We have a very aggressive plan this year. And when we're profitable we're happy. If we happen to close the gap with Microsoft in the meantime, then that's good too."
Ah, a cunning plan...
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Comments
deleted 22 Feb 2011 13:44
1/6
I prefer my 360 to my PS3 any day of the week, its my desert island console, but with the RROD millions of console bans requiring a re-buy and the amount of those that own 2 consoles (1 pirate 1 on-line) I reckon Sony is not far off MS now in regards to actual homes with a PS3 or 360, I know at least 20-30 people with 2 or more X box 360`s jebus I have 3, but I know very little with more than 1 PS3 and I do not buy more than one copy of a game.
Cfan 22 Feb 2011 15:09
2/6
I have three online 360's in the house, two are for my kids.
Good luck Sony! (I'll buy a PS3 when you add back in PS2 BC, morons)
Good luck Sony! (I'll buy a PS3 when you add back in PS2 BC, morons)
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Daddy Day Care 22 Feb 2011 15:12
3/6
my ps3 is never touched i have 2 360's 1 upstairs for movies and the wife and kid and 1 downstairs for duty and halo just for daddy
Caffman 22 Feb 2011 16:10
4/6
My PS3 is never turned on! I own 3 360s (media extenders) and just prefer the 360 over the PS3. I have around 200 360 games yet only 10 PS3 games.
headcasephil 22 Feb 2011 16:41
5/6
i shocked my self last week as i spent a hole week playing ps3/360
and that was the fact that i could not use my steam account. i do find it stramge that new games that come out don't get me excited as much as em used to iv all so found my self plugging in my old consoles and re enjoying some classic retro i think that now a days its a crap game unless it cod just puts me off .
and that was the fact that i could not use my steam account. i do find it stramge that new games that come out don't get me excited as much as em used to iv all so found my self plugging in my old consoles and re enjoying some classic retro i think that now a days its a crap game unless it cod just puts me off .
JH007 22 Feb 2011 20:31
6/6
@Daddy_Day_Care Same here I told my wife when it came out gotta get a ps3 gotta get a ps3 most of my friends with 360 has one, I dont know why considering its never played with. its sad i let my brother borrow it about a month ago and haven't even thought about it till now.