Sony's PlayStation software senior brand manager Scott McCarthy has been speaking about where he sees the PS3 and Sony in relation to the competition - he's been very unAmerican in his approach to bad-mouthing the competition, someone should have a word.
Speaking to IndustryGamers
he said, "So do we pass Xbox 360? At the moment, I think we're trying to just keep up with inventory and trying to move as many units as we can through the channel.
"It's also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we're going to achieve that this year and do even better next year. That's been Nintendo's position for years."
What on earth is Sony going to do to be profitable?
"We have a very aggressive plan this year. And when we're profitable we're happy. If we happen to close the gap with Microsoft in the meantime, then that's good too."
Ah, a cunning plan...