NPD Nixes Games Hardware Figures

Be prepared for Microsoft, Sony and Nintendo to really start marketing guff

Posted by Staff
NPD Nixes Games Hardware Figures
The USA's stats collator, the NPD Group, is to cease publishing monthly sales data on sales of video games hardware, meaning that the only way of getting such information will be from platform holders Sony, Nintendo and Microsoft.

It is also changing the way it reports software sales, using sales by title rather than sales by SKU.

NPD Group executive director Dave Riley noted, "The changes are being implemented in order to address the changing sales landscape as well as updates to NPD's corporate publishing policies.

"As per The NPD Group's policy, NPD hardware and software subscribers are permitted to release sales figures for their respective products - a practice that NPD will continue to support."

So, it's not that the independent sales data reporter will not be getting the data, it is simply that it won't be releasing it.
Companies:

Comments

DrkStr 12 Oct 2010 18:03
1/2
Mybe this will stop fanboys on all sides quoting sales figures every month.
deleted 12 Oct 2010 23:00
2/2
But I like getting sales figures :(
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