Sony: No Plans for PSP Price Cut

John Koller, Sony's director of hardware marketing for the PSP, has said that the company isn't looking at a price drop for the PSP.

"As far as a price drop, there's nothing planned and we're not looking at that right now", Koller said. This comes as NPD data has shown an 18% year-on-year drop in sales of the handheld in February.

Koller also reiterated that there are big plans for digital downloads on the system in the back half of 2009. "We've been engaged in a wide range of conversations with publishers over the last year, year and a half about software and games overall on the PSP. One significant topic that hasn't necessarily been covered a lot is inclusion of digital copies of the games that they're launching on [Universal Media Discs, or] UMDs. In the back half of this year, we should see a good rise in the amount of content that comes to PSN for the PSP."

Asked whether upcoming PSP games such as LittleBigPlanet and MotorStorm will have digital releases alongside their UMD launches, Koller said "We're looking at that kind of situation."

Koller also noted that Sony is looking at ways to overhaul the process involved with downloading content to the PSP. "We can't afford to fall off if someone doesn't want to go through that process to purchase a game. That's something that we'll be working on to fix and rectify this year, sooner rather than later", he said.

^{Source: Wired}