Disney and BSKYB announce launch of Disney branded interactive TV games service on Sky Gamestar
Disney Channel Play
British Sky Broadcasting (BSkyB) and The Walt Disney Company Limited today announced a deal to deliver a Disney branded TV games service on Sky Gamestar, Sky's interactive TV games portal on the digital satellite platform.
The Disney service, called 'Disney Channel Play', launched on 12 August 2004 and enables people in over 7.4 million digital satellite homes to play games featuring some of Disney's most popular TV programmes, movies and characters including those from The Lion King and Aladdin. The service will feature up to three games at any time and will showcase both established film characters and popular brands from Disney Channel such as Kim Possible, Lilo & Stitch and Recess.
Viewers are able to link from Disney Channel to the interactive games service simply by pressing the red button on their remote control as well as directly from Gamestar via the Sky Interactive menu. The service is available on a pay-to-play basis with a trial element available for free.
The agreement reflects both companies' commitment to provide deeper interaction with channel brands and characters and reinforces Sky's leading position in the iTV games market. The service combines the strength of the Disney Channel brand with the choice and flexibility of Sky's digital satellite platform and the interactive games expertise of the Walt Disney Internet Group.
Disney Channel Play will join the line up of over 25 interactive games already available on Sky Gamestar, and will compliment the range of other interactive services available through Sky Active - email, text messaging, betting, information and shopping services.
John Hardie, Senior Vice President and Managing Director of Disney Branded TV Europe, Middle East and Africa said: "This represents another extension to our successful partnership with Sky, as well as our existing and already popular enhanced TV applications behind Disney Channel. Sky's leading position in iTV allows us to bring this exciting service to life."
Attila Gazdag, Vice President and Managing Director, Walt Disney Internet Group, Europe, added:. "The UK is the world's leading interactive TV market and this is the first Disney branded iTV game service. It is also a natural extension to our existing innovative portfolio of interactive assets in the UK, such as our multi-player game ToonTown Online, as well as several mobile games."
Adrian Pilkington, Sky's Commercial Director, Enhanced TV and Games said: "We are delighted to be working with a unique brand like Disney bringing even greater choice to Sky Gamestar. Disney Channel Play is an extremely exciting games service which further strengthens our position as the world leader in interactive television games."
The Disney service, called 'Disney Channel Play', launched on 12 August 2004 and enables people in over 7.4 million digital satellite homes to play games featuring some of Disney's most popular TV programmes, movies and characters including those from The Lion King and Aladdin. The service will feature up to three games at any time and will showcase both established film characters and popular brands from Disney Channel such as Kim Possible, Lilo & Stitch and Recess.
Viewers are able to link from Disney Channel to the interactive games service simply by pressing the red button on their remote control as well as directly from Gamestar via the Sky Interactive menu. The service is available on a pay-to-play basis with a trial element available for free.
The agreement reflects both companies' commitment to provide deeper interaction with channel brands and characters and reinforces Sky's leading position in the iTV games market. The service combines the strength of the Disney Channel brand with the choice and flexibility of Sky's digital satellite platform and the interactive games expertise of the Walt Disney Internet Group.
Disney Channel Play will join the line up of over 25 interactive games already available on Sky Gamestar, and will compliment the range of other interactive services available through Sky Active - email, text messaging, betting, information and shopping services.
John Hardie, Senior Vice President and Managing Director of Disney Branded TV Europe, Middle East and Africa said: "This represents another extension to our successful partnership with Sky, as well as our existing and already popular enhanced TV applications behind Disney Channel. Sky's leading position in iTV allows us to bring this exciting service to life."
Attila Gazdag, Vice President and Managing Director, Walt Disney Internet Group, Europe, added:. "The UK is the world's leading interactive TV market and this is the first Disney branded iTV game service. It is also a natural extension to our existing innovative portfolio of interactive assets in the UK, such as our multi-player game ToonTown Online, as well as several mobile games."
Adrian Pilkington, Sky's Commercial Director, Enhanced TV and Games said: "We are delighted to be working with a unique brand like Disney bringing even greater choice to Sky Gamestar. Disney Channel Play is an extremely exciting games service which further strengthens our position as the world leader in interactive television games."
Companies:
Disney Interactive