Eidos strikes partnership with Highway 1 Productions

The hipsters refer to them as Hwy 1, you know.

Posted by Staff
Eidos strikes partnership with Highway 1 Productions
Eidos, one of the world's leading publishers and developers of entertainment software, announces it has signed a development partnership deal with Highway 1 Productions, Inc. (Hwy 1), a newly founded independent production company.

Eidos and Hwy 1 have recently begun development on an urban-based action game with an online component for the PlayStation 2 computer entertainment system and Xbox video game system from Microsoft. The game will be formally announced and showcased on the Eidos stand at this year's Electronic Entertainment Expo (E3), which takes place in Los Angeles from May 12-14.

"Eidos has partnered with Highway 1 because it is committed to developing high-quality, innovative video game brands," said Rob Dyer, President of Eidos North America. "Highway 1 has proven that it offers a profound understanding of the evolving consumer in addition to impressive development and technological capabilities sure to impress in this upcoming title."

"We couldn't be more pleased to be working with Eidos; their dedication to delivering edgy, innovative product makes them a perfect partner to showcase Highway 1's capabilities," said John Miller, President and co-founder of Hwy 1 Productions, Inc.

Additional game details will be announced at E3. Eidos will be located at booth #924 in the South Hall of the Los Angeles Convention Center.
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