Lovefilm Deploys Augmented Reality Marketing Campaign
LOVEFiLM AND UBISOFT PARTNER TO UNVEIL INNOVATIVE MEDIA FIRST
LOVEFiLM has joined forces with leading international games publisher Ubisoft®, offering its members a chance to watch the new trailer of the latest and third instalment of the hugely successful gaming franchise, Assassin’s Creed Brotherhood, through augmented reality (AR) – a media first for both companies.
For the first time LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, has created a run of 350 thousand Assassin’s Creed Brotherhood themed envelopes that carry an embedded AR code to give gamers an even higher level of interaction with LOVEFiLM’s service – envelopes will be delivered directly to members letterboxes and visitors to the site can download and print-off a digital version.
The innovative envelopes were developed by technology specialists Crossplatform TV- experts in AR, Digital Out Of Home (DOOH), Web TV and Mobile.
Online promotion for the game, which is available on PS3™, XBOX 360 and PC formats, centres around the bespoke Assassin’s Creed Brotherhood microsite (www.lovefilm.com/brotherhood). It provides fans with a synopsis and visuals of thegame and the chance to vote for the Ultimate Film Assassin.
Dionne Georgiou, Media Sales Team Manager for LOVEFiLM commented:
“The Assassin’s Creed series is a hugely popular gaming franchise, and we’re excited to be working in partnership with Ubisoft®and Crossplatform TV to offer our members an even higher level of interaction with the new game via augmented realityenvelopes. It is certain to do justice to such a highly regarded game.”
JanSanghera, Senior Product Manager for Ubisoft®commented:
“With a gaming title that is as visually immersive as it is engaging, it’s a great opportunity for us to work with LOVEFiLM on the launch of Assassin’s Creed Brotherhood. LOVEFiLM acts as the perfect platform for us to spread the Assassin’s Creed message to a wide base of entertainment lovers as well as gamers.”
Ben Cooper
T: 020 7841 6680 | M: 07827 941 238 | E: ben.cooper@mischiefpr.com | F: 020 7100 9898
Mischief | 1 Hardwick Street | London | EC1R 4RB
www.mischiefpr.com
For the first time LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, has created a run of 350 thousand Assassin’s Creed Brotherhood themed envelopes that carry an embedded AR code to give gamers an even higher level of interaction with LOVEFiLM’s service – envelopes will be delivered directly to members letterboxes and visitors to the site can download and print-off a digital version.
The innovative envelopes were developed by technology specialists Crossplatform TV- experts in AR, Digital Out Of Home (DOOH), Web TV and Mobile.
Online promotion for the game, which is available on PS3™, XBOX 360 and PC formats, centres around the bespoke Assassin’s Creed Brotherhood microsite (www.lovefilm.com/brotherhood). It provides fans with a synopsis and visuals of thegame and the chance to vote for the Ultimate Film Assassin.
Dionne Georgiou, Media Sales Team Manager for LOVEFiLM commented:
“The Assassin’s Creed series is a hugely popular gaming franchise, and we’re excited to be working in partnership with Ubisoft®and Crossplatform TV to offer our members an even higher level of interaction with the new game via augmented realityenvelopes. It is certain to do justice to such a highly regarded game.”
JanSanghera, Senior Product Manager for Ubisoft®commented:
“With a gaming title that is as visually immersive as it is engaging, it’s a great opportunity for us to work with LOVEFiLM on the launch of Assassin’s Creed Brotherhood. LOVEFiLM acts as the perfect platform for us to spread the Assassin’s Creed message to a wide base of entertainment lovers as well as gamers.”
Ben Cooper
T: 020 7841 6680 | M: 07827 941 238 | E: ben.cooper@mischiefpr.com | F: 020 7100 9898
Mischief | 1 Hardwick Street | London | EC1R 4RB
www.mischiefpr.com
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