A bodyguard wearing high heels...

Ubi Soft® Entertainment and Sony Pictures Consumer Products Inc. sign an exclusive deal for new interactive games based on the TV series VIP(tm).

Posted by Staff
A bodyguard wearing high heels...

Ubi Soft® Entertainment and Sony Pictures Consumer Products Inc.
sign an exclusive deal for new interactive games based on the TV series VIP(tm)


Ubi Soft will create and publish games worldwide that will feature the star of VIP(tm), Pamela Anderson Lee. The agreement covers all formats: PC, PlayStation® and PlayStation 2, Nintendo® 64, Dolphin, GAME BOY(tm) Color,
GAME BOY Advance, Dreamcast and X-BOX. The PC version will be launched in October 2000 ; PlayStation and Dreamcast versions are due for release in
November 2000.

The TV series was first broadcast in the United States in the fall of 1998,
and is currently aired in over 60 countries. According to statistics, it is the most popular show among American teenagers. Pamela Anderson Lee plays Vallery Irons, a girl who finds herself propelled into the role of bodyguard to some of California's biggest stars. With its mixture of action and humor, VIP(tm) is set in the glamorous and frenetic world of Hollywood.

The game is full of tongue in cheek humour, and features a star whose fame and celebrity is known around the world; this will enable the group to attract a very large public. In addition, Ubi Soft will continue in its
conquest of the American market thanks to this new brand reinforced by Pamela Anderson Lee's popularity in this territory.

In the PlayStation, Dreamcast and PC versions, each mission of the 3D
action/adventure game gives gamers the opportunity to step into Vallery Irons' shoes and to provide protection for a new star. Protection is assured by the use of a range of weapons, each more outlandish than the one before.

A producer, publisher, and distributor of interactive entertainment
software, Ubi Soft has teams in 16 countries and distributes its products in over 50 territories. The group, which was created by the five Guillemot brothers in 1986, has gained strong foothold on its market by creating original products (Rayman®, Speed Devils(tm), POD®, F1 Racing Simulation(tm), etc.) and distributing the titles of other publishers (LucasArts Entertainment(tm), The 3DO Company®, Entertainment Software
Publishing, Inc., Europress, etc.). Ubi Soft generated turnover of FF 870 million (US$ 149 million) for fiscal year 1998/99, up 37.6% over the previous fiscal year. Earnings for the year reached FF 41 million (US$ 7million), an increase of 41.2% over 1997/98.

Sony Pictures Consumer Products, based in Los Angeles, handles the
merchandising and branding efforts for some of the most recognized
properties in film and television. SPCP is a division of Sony Pictures
Entertainment, whose global operations encompass motion picture production and distribution, television programming and syndication, home video
acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.
Companies: