Video Games Go Primetime On Mtv Across All On-Air and Online Screens For Gamer's Week 2.0 - November 13Th - 18Th
Gamers Takeover MTV, MTV2, mtvU, games.mtv.com, Xfire, and GameTrailers for Unprecedented Second Annual Week of Programming Dedicated to Video Games
New York, NY – November 9, 2005 – MTV today announced Gamer’s Week 2.0 – the second annual weeklong multiplatform celebration of video games. Set for the week of November 13th, every single MTV on-air and online screen across MTV, games.mtv.com, MTV2, mtvU, Xfire, and GameTrailers will showcase the hottest in video game culture, developers, competitions, music, news, hardware and more through innovative short and long form video game programming. Gamer’s Week 2.0 will give both hardcore and casual gamers alike access to all the surprises, news, shows, free giveaways and much more as MTV brings video games primetime.
“We are excited to showcase the revolutionary hardware and games that will shape the future of gaming during Gamer’s Week 2.0 and present the content through exciting and creative short and long form programming across all of our platforms,” said Brian Graden, President of Entertainment, MTV Networks Music Group and President of Logo. “Video games are front and center in the minds of the MTV viewers, especially with the launches of PlayStation 3 and Nintendo Wii, the continued success of Xbox 360, and the onslaught of amazing new titles this upcoming holiday season, and we intend to bring it all directly to our audience.”
GAMER’S WEEK 2.0 ON GAMES.MTV.COM:
Games.mtv.com is the one-stop-shop for all things Gamer’s Week 2.0 and is the premier destination for gamers to check out the best and latest in video games. The Gamer’s Week 2.0 site at Games.mtv.com will feature:
* Video - On-demand versions of on-air Gamer's Week 2.0 programming from MTV, MTV News, MTV2, mtvU, Xfire and GameTrailers, plus bonus content.
* Tune in - A guide to all gaming programming airing during Gamer's Week 2.0
* Online Specials – MTV specific online features, "PS3: Dissected," and "Wii: Dissected," gamer's gift guides, and Gamer's Week 2.0 special versions of regular games.mtv.com features "Peep Show," "The Dime," "Obsessed" and "Game Character Playlist."
* Games - Video and info on all the Xbox 360, Wii and PS3 games for holidays and into '07.
* News - All MTV News gaming stories, both text-based articles and video pieces, will all be available
“We are excited to showcase the revolutionary hardware and games that will shape the future of gaming during Gamer’s Week 2.0 and present the content through exciting and creative short and long form programming across all of our platforms,” said Brian Graden, President of Entertainment, MTV Networks Music Group and President of Logo. “Video games are front and center in the minds of the MTV viewers, especially with the launches of PlayStation 3 and Nintendo Wii, the continued success of Xbox 360, and the onslaught of amazing new titles this upcoming holiday season, and we intend to bring it all directly to our audience.”
GAMER’S WEEK 2.0 ON GAMES.MTV.COM:
Games.mtv.com is the one-stop-shop for all things Gamer’s Week 2.0 and is the premier destination for gamers to check out the best and latest in video games. The Gamer’s Week 2.0 site at Games.mtv.com will feature:
* Video - On-demand versions of on-air Gamer's Week 2.0 programming from MTV, MTV News, MTV2, mtvU, Xfire and GameTrailers, plus bonus content.
* Tune in - A guide to all gaming programming airing during Gamer's Week 2.0
* Online Specials – MTV specific online features, "PS3: Dissected," and "Wii: Dissected," gamer's gift guides, and Gamer's Week 2.0 special versions of regular games.mtv.com features "Peep Show," "The Dime," "Obsessed" and "Game Character Playlist."
* Games - Video and info on all the Xbox 360, Wii and PS3 games for holidays and into '07.
* News - All MTV News gaming stories, both text-based articles and video pieces, will all be available
Companies:
MTV