Ubisoft's E3 'Press Conference' event - effectively the big marketing pitch - is happening today at 15:00 PDT / 23:00 UK Time. Given that the company wants as many people to see it as possible.
This is why it's being broadcast live and unanalysed for you to make as much or as little of as you like without snarky or over-eager journalists trying to 'explain' it to you. Have fun now!