Awesome and not at all deliberately controversial for the sake of it.
Hell, who says controversy doesn't sell? Who says that videogames and people who play them don't fall for simple-minded trailers! NO ONE DOES! As Metal Gear Solid Rising: Revengeance trailer proves...
Check out the live action video 'trailer', well advert, that comes with real (well, theatrical) blood and horror as we are all urged to take some revenge on someone or other! Hoooorah!